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Manage and optimize email segmentation and overall list hygiene.Produce monthly email performance reports.
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Drive A/B testing for email content and subject lines and report out finding.Maintain email deliverability through ReturnPath.Set-up and maintain reply mail management through Siftrock.Mentor the Email Marketing Coordinator who oversees monthly newsletters and event promotions as needed.Seek input from Sales and Marketing teams in order to maintain and iterate lead scoring and grading models.Collaborate with Director of Marketing Operations to develop executive dashboards and show how Marketing efforts are driving revenue & ROI.Work together to eradicate errors between the two systems, identify root causes and develop action plans to resolve issues in a timely manner Salesforce Admin and Salesforce Admin to map Pardot and Salesforce CRM fields to support implementation of marketing automations. Guide the Creative team through development and iterations of email templates.Work with Web team to develop new Pardot Form templates and implement Pardot Forms and Pardot Form handlers as necessary.Collaborate across Demand Generation, Creative and Product teams to produce effective content to support all marketing automation programs across the entire customer lifecycle.Design, build, launch, and maintain new email programs such as shopping cart abandonment, post purchase, upsell, cross-sell, and reengagement programs.In collaboration with Sales and Demand Generation teams, lead, develop and execute vision for marketing automation programs, identifying and pitching new campaign opportunities that support business objectives.Industry: Architecture, Engineering, ConstructionĮmployment Type/Duration: Full-Time, Direct Hire Seniority Level: Program Lead (3 years experience) Recruiter: Stacey Sims, Talent Acquisition Manager ( LinkedIn)
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